S.W.O.T Analysis about me
Moodboard
Research on Company
Eat
Creative (company from Tokyo Japan)
Founded on
year 2000
Approach- This company have five principles
·
Ideas
-Intangible brand assets with the
potential to inovate or transform a brand
·
Holistic perspective
-A strategic approach that focusses
on extending a brands connection and experience
·
Cultural Insight
-What is the real price for brands
entering a new market place
·
Content
-Content creation must be a
priority not an afterthought
·
Collaboration
-
Eat is a creative branding agency based in Tokyo and
Zurich, engaged with business across North America, Europe and Asia. Eats team
has the international make up and expertise to transition smoothly across
continents and cultures.
Inspired Poster (The TedxTokyo) Design. Connecting
the unconnected /Connecting Cultures
TEDxTokyo is a spin-off from the US-based TED
conference – a non-profit devoted to “Ideas worth spreading” through short,
inspirational talks from some of the most creative minds around the world.
The TEDx programme allows individuals to set up
their own TED-style events and TEDxTokyo became the first outside of the US
with its inaugural event in 2009. Since then there have been over 10,000 TEDx
events in 167 countries and TEDxTokyo had grown from strength to strength.
A Japanese TEDx event has its own unique
personality and presents its own set of challenges. For a country still in many
ways inwardly focused, with an emphasis on ‘the team’ rather than the
individual, the concept of a TED talk is somewhat of an anathema. Yet with the
rise in ‘Abenomics’ there is a realisation that for Japan needs to raise its
voice internationally and there is a new generation of entrepreneur willing to
do that. TEDxTokyo had become a forum where these conversations can take place.
Eat is a founding partner. We manage the branding
for the event, build and manage the website and oversee the creation of all
visual assets with an amazing group of volunteers.
Work that had been done by Eat Creative, From top Is TedxTokyo poster
and CocoHydro Design on
Brochure and packaging
Eat is a creative branding agency based
in Tokyo, engaged with businesses across North America, Europe and Asia. Eat’s
team has the international make up and expertise to transition smoothly across
continents and cultures.
With 10 years of experience and 14 permanent members organised into specialist
teams, we are able to deliver all fundamental creative services in-house, and
should projects demand it, can offer access to a broad range of specialist
partners.
We are passionate and committed to creative excellence and originality in the
field of brand development and communications and look to partner individuals
and businesses who share our vision.
Founded in 2000 by Alison Jambert, Ayako Chujo and Steve Martin.
Specialties
Brand Development, Content
Creation, Web Design and Development, Print Design
· Website
· Industry
Design
· Type
· Headquarters
Mita Hillside Building 4F 4-1-9 MitaMinato-ku, Tokyo 108-0073 Japan
· Company Size
11-50
employees
· Founded
2000
Founder
Alison Jambert
·
- Director
Project Esin Limited
November
2014 – Present (1 year 2 months)
Esin's roots are based in a series of creative workshops that
ran between 2000 and 2004 in Tokyo, Sapporo, Taipei, New York, Berlin, Kassel
and Providence, Rhode Island. Those workshops were managed by tomato, the UK
based creative agency, and attended by over 200 participants from around the
world.
The central focus of Esin is inspiring creativity through workshops building on
the tomato model. The premise is simple: bring together some of the world’s top
creative talent and mix with a group of participants of all ages, backgrounds
and skills who are serious about exploring, developing and applying their
creative abilities.
Ayako Chujo
President
- Brand Development and Design, Web & Print Design at Eat creative
Current
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Previous
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Freelance
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Education
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Websites
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TEDxTokyo
Volunteer Profile: Steve Martin
In
our first volunteer profile, we’re happy to introduce Steve Martin, the former
astrophysicist and vegetarian chef who’s joining TEDxTokyo for the fifth time.
This year, he is in charge of TEDxTokyo’s branding and communications
Name:
Steve Martin
On Twitter: @eatsteve
Home country:UK
How many TED/TEDx events have you been involved with? Five
TEDx team: Communications
What’s your role in TEDxTokyo?
I’m involved with the communications and branding for the event: the website (my company built and manages it), visual branding, such as posters, programs and other materials for the conference itself, and communications throughout the year. We work with a great team of people who donate their time, including designers, programmers, artists, editors and writers and PR people who make this happen.
What’s the best thing about working with TEDxTokyo?
On one level, it’s seeing everything come together on the day and seeing the response that participants have. It really is unlike anything else going on in Tokyo at the moment and it energises people. On a bigger scale, we are beginning to see that energy affect Japan as a whole, and if TxT can play even a small part in getting Japan contributing more on the world stage, then we will have done a good job.
Tell us something people would find surprising
about you:
I’ve done a whole variety of things in my life (which some might call a lack of focus) — I’ve been a scientist (studied astrophysics and worked as a seismologist), I’ve been a baker (studied vegetarian cookery, obsessed with food and used to publish a food culture magazine). And I love motorcycles — have owned 20-30 (can’t quite remember how many) in my life — so far…
What are you most looking forward to at
TEDxTokyo 2013?
Achieving it successfully — waking up the next day and knowing we did a good job!
What’s your idea of an idea worth spreading?
That cultural difference is still one of the most under-appreciated blockages in global communication and progress. We live in a world that is digitally connected, yet still think as isolated communities. A readjustment of mindset could change things dramatically.
What does 1+1=11 mean to you?
Don’t take things a face value. Don’t always assume you are right. Other people may see things differently.
TEDxTokyo
is made possible by a core team of passionate and dedicated volunteers gathered
under the shared value of “ideas worth spreading”. As we approach our 5th
anniversary event, we’ll be featuring short interviews with a number of
volunteers who represent a cross-section of our diverse community, and through
this highlight the wide variety of activities that take place behind the scenes
to make TEDxTokyo possible.
Self Promotion
(sketches)
Idea on video(self promo)  
Business Card sketch
Business card progress
   
Self Promo (video progress)
      
Final outcome Business card
Video link
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