Introduction
In
this report we do our assignment about Christmas Day by group. In this group,
Colwin and I, Ackley work together research about Christmas Day. As we know
Christmas Day annually been celebrated worldwide on 25 December every year.
Christmas Day means christ’s mass and also a public holiday. Large number of
non christian people also celebrate it culturally.
Most
figure known (Santa Claus) is a fat man with white hair and beard bringing
presents for children. Santa Claus, Saint Nicholas, Saint Nick, Father Christmas, Kris Kringle, Santy, or simply Santa is a figure with legendary historical and folkforic origins who, in many Western
culture, is said to bring gifts on 24 December the night before christmas.
Objective
·
To tell people to express feelings
through celebration
·
To unite people
To read and understand about christmas
Literature Review
Based
on our research, we research on John Lewis with his video from 2008 until 2015
with different theme every year, below are the concept from his video year by
year:
·
2008
Concept:
Annual list/express feeling through happiness
·
2009
Concept:
Cute/happiness through cute faces
·
2010
Concept:
Present/express through cuteness, happy and love
·
2011
Concept:
Question and Time/ express through gift
·
2012
Concept:
Snow/ express through adventure and love
·
2013
Concept:
Animation/ express through sadness and gift
·
2014
Concept:
Animation/ express through happiness
·
2015
Concept:
Out Space/ express through caring, cuteness and happiness
Moodboard Ideas and Concept
Video
(Synopsis,Plot,Sketches,Storyboard)
Synopsis
Story of an old man walking in the streets and saw his son. The old man hug his son and found out that his son already married and had a family. The old man was proud for his son and grateful to meet his son and his grandchildren. The end of the video shows Happy Christmas and SOMAD logo.
Plot
In the beginning the old man walk down on the street and the climax shown that the old man saw his son, action is when the old man saw his son already have a family. The conclusion is where it shown Happy Christmas and SOMAD logo.
Sketch
Storyboard
Sketches
Promotional Item (Greeting Card, Phone Cover,Poster)
Promotional Item Progress
Follow up design with moodboard
Final Outcome Greeting card and Phone cover
Video progress (group with colwin)
Video link
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